“Winning market share by price alone is a losing game. Innovate or die.” – quote from a CFO of a company in Professional services sector
The National Center for the Middle Market, a collaboration with The Ohio State University Fisher College of Business and GE Capital conducted comprehensive research focused on the Middle Market, defined as companies with revenues of $10MM to $1BN. Growth Champion companies achieved 10%+ revenue growth in the 2010/2011 period and project a similar rate in 2012. They represent 9% of the total Middle Market. This double-digit growth is generally not correlated with factors such as company size, industry type, or location. Rather it is linked to certain business practices and behaviors. One such behavior is a focus on innovation.