Tag: Productivity
Analyzing Sources of Revenue Can Bring Insights Into Growth
Discussions of increasing company revenues typically focus heavily on increasing efforts to obtain new customers. Most companies don’t really manage top-line growth. Management allocates resources to sales efforts they believe will be most productive and hope the economy cooperates. But a growing number are taking a less passive approach, and studying revenue growth more carefully. Analyzing sources of revenue can yield a wealth of information, which results in more targeted and more efficient deployment of resources, capital, and decision-making and, therefore, increased returns on investments in sales and marketing.
Continue reading “Analyzing Sources of Revenue Can Bring Insights Into Growth”